Both political parties know that a unifying core value expressed in a pithy slogan translates into votes. FDR’s Democrats had “The New Deal”; LBJ’s party advanced “The Great Society.” Republicans rally to “lower taxes,” “smaller government,” “strong defense,” and “family values.”

What core value, what slogan, could move us beyond the toxic standoff that paralyzes American politics today?

The answer lies in a single word – Dignity.

This core value takes wings on the inclusive slogan: “Dignity For All.” The bumper sticker reads “Dignity4All,” and it will soon begin appearing on cars across America.

The idea of a universal right to dignity may at first seem too simple to pull together the disparate elements of this divided nation, but it’s not. Dignity is what people want, on the left, on the right, and most importantly, in the vast, non-ideological middle.

Dignity is not negotiable. People will stand up for their dignity, and once they’re on their feet, it’s usually not long before they’re marching for justice.

Two hundred years of bloody world history have shown that there is no direct path from Liberty to Justice. But if we interpose a steppingstone, we can build a bridge to justice. The name of that stone is not “Equality,” it’s “Dignity.” By establishing the right to dignity, and then enacting legislation that protects everyone’s dignity equally, we can give concrete meaning to Thomas Jefferson’s evocative claim that “All men are created equal.”

A “dignitarian society” pulls together what’s best from the three broad strands of civic culture dominating politics since the French Revolution – Liberty, Equality, and Fraternity. The polarizing stranglehold these ideals exert on the contemporary imagination, when any one is prioritized over the others, is a major source of the incivility that infects our politics today.

Conservatives see themselves as Liberty’s defenders; progressives pride themselves as the champions of equality. Both parties promise Fraternity, but neither delivers it.

Dignity is more encompassing than Liberty, Equality, or Fraternity. It’s the missing link that when restored will yield an electoral mandate to make good on America’s founding promise of “liberty and justice for all.”

The politics of dignity puts the “We” back in “We the People.” It spans the conservative-liberal divide. It closes the ideological fissures that separate libertarian, egalitarian, and fraternitarian ideologies and breaks the stalemate that has stalled the advance of justice since the 1960s.

A dignitarian society does not tolerate indignity – towards anyone. When this principle is translated into policy, it rules out acceptance of a permanent underclass. It disallows prejudice and discrimination toward all the groups that have rallied around the various flags of identity politics. It transforms the stalemate over abortion and gay marriage into a civil discussion of whose rights to dignity are being abridged. It proclaims everyone’s right to a sustainable environment.

Like liberty and justice, dignity is most easily defined in the negative. As a precursor to banishment or enslavement, we’re all attuned to pick up on the slightest hint of indignity.

What causes people to experience indignity? The precise and universal cause of indignity is the abuse of power. Make a list of the most distressing issues of recent years: corporate corruption, the Katrina catastrophe, sexual abuse by clergy, Abu Ghraib, domestic spying, etc. Every one of them can be traced to an abuse of power by individuals of high rank. Often the abuses had the blessing of people of even higher rank.

To effectively oppose the full range of abuses of power vested in rank, we need a word that identifies them collectively. Abuse and discrimination based on color and gender are called “racism” and “sexism,” respectively. By analogy, abuse and discrimination based on the power inherent in rank is “rankism.” This coinage provides a vitalizing link between the methods of identity politics and the moral values of democratic governance. Having a generic name for abuses of power makes them much easier to target, and targeting them is precisely what’s called for if democracy is to resume its evolution.

However principled the cause, no party can present itself as a champion of dignity so long as its members reserve the right to indulge in rankism. This includes treating political opponents with indignity. Humiliation and condescension – toward domestic opponents or foreign enemies – are inherently rankist postures, and as such they have no place in a dignitarian politics.

How would a society that makes dignity its linchpin differ from ones shaped by ideologies that accentuate liberty, equality, or fraternity? The difference is one of nuance, not opposition, for a dignitarian society combines the strengths of all three traditions.

A dignitarian society promotes individual freedom, while at the same time tempering the uninhibited free market with institutions of social responsibility that insure that economic power does not confer unwarranted educational or political advantages. For example, you shouldn’t have to be rich to attend good schools, or command a fortune to stand for office.

A dignitarian society provides genuine equality of opportunity. In a dignitarian society, loss of social mobility, let alone division into master and servant classes, is unacceptable. There’s a way out of poverty in a dignitarian society. Everyone earns a living wage and has access to quality health care.

The politics of dignity sees democracy as a work in progress. Democracy’s next step—one that will enlarge liberty, deliver justice, and foster fraternity—is to overcome rankism and build a dignitarian society.

Dignity is an idea whose time has come. The party that takes dignity as its core value can mobilize the energy not merely to win at the polls, but to win with a mandate to fulfill our nation’s implicit promise of “Dignity For All.”

*This article was a featured column on Huffington Post on June 15, 2006.

This post is a follow up to a conversation initiated by Doc Searls.

When it comes to politics, new language and new thinking are different things. Whatever new language progressives used in 2004 failed to change the electoral outcome, and at most it’ll help them eke out a few victories in the coming years. New language is like changing the window treatment, not the window, not the view, not the perspective.

What’s required for social change, and it could come from either party, is the kind of political realignment we get once every 50 years. Such realignment pulls a sizeable majority from the vast non-ideological, sensible middle of the political spectrum, and creates a real mandate for fundamental social change. Like those that FDR and LBJ presided over. Like the universal health care and campaign finance reform that we need now.

America may well be approaching another such tipping point. To actually tip, we need a core unifying idea to rally around, and equally we need a name for the situation we’ll no longer put up with. For the unifying idea I suggest the slogan “Dignity For All.” (The bumper sticker goes ‘Dignity4All’ and they’re being created by a woman in Kansas.) The constellation of behaviors and practices “up with which we will not put” all fall under the heading of rankism.

Rankism is defined as abuse of the power inherent in rank. It’s the culprit. It’s the cause of indignity. It’s the source of the most vexing political problems troubling Americans, from Katrina to Abu Ghraib to corporate corruption to bought politicians and elections. But most disturbingly, it is the cause of the emergence of an entrenched class locked in permanent poverty. America without the American Dream is not America … and the Dream is fast becoming a mirage. This trend must be reversed, and it’s going to take once-a-generation political realignment to do it.

The goal then is to build a dignity movement that provides grassroots support for democracy to make its next evolutionary step. In the sixties the step we needed was to overcome racism; in the seventies we trained our sights on sexism; now the challenge is to target rankism—in all its guises. And they are many: bully bosses, sexually abusive clerics, professors who “borrow” research results from graduate students or exploit them as assistants, politicians who threaten privacy and liberty, condescending doctors, arrogant bureaucrats, coaches who humiliate players. Wherever there is a hierarchy, it’s susceptible to abuse by power-holders of high rank.

But neither rank nor hierarchy are inherently, necessarily abusive. Actually, we admire, even love, people who earn high rank and handle it with grace and respect for those they outrank. What we cannot abide, what causes indignity, is abuse of rank. In a word, rankism. And we do need a word. It wasn’t until the women’s movement had the word “sexism” at its disposal that it made the gains it’s now known for: equal pay for equal work; the right to choose; Title IX, etc.

To bring about social change, it’s not enough to know what you’re for; you also have to know what you’re against. The dignity movement is for a dignitarian (not an egalitarian) society and it is against rankism.

That’s it in a nutshell. Like any far-reaching analysis of social justice, the full story is a longer, more complex one. This web site is a primer on the dignity movement. There’s a 1 minute video for those in a hurry. The full treatment (interpersonal and institutional rankism and how to confront them) can be found in my book All Rise.

The goal is to make rankism as defendable as racism has become, which is to say, not very. It didn’t used to affect your career advancement to be identified as racist or sexist, but now it stops you in your tracks. As the dignity movement gains momentum, it will be equally disadvantageous to be known as rankist. If you’re interested in joining the movement to help us bring that day closer, please let us know.

Democrats acknowledge the need to clarify their core values. Crashing the Gate by Jerome Armstrong and Markos Moulistas Zuniga calls for a conceptual breakthrough, but the grassroots/netroots process it describes falls short of providing the unifying idea that Democrats seek.

What basic, compelling idea can do for Democrats today what “The New Deal” did for FDR; what “The Great Society” did for LBJ? Can progressives create a slogan to match the conservatives: “lower taxes”, “less government”, “strong defense”, “family values”?

They can do so with a word. That word is “Dignity.”

From that word comes a unifying slogan: “Dignity For All.”

The idea of a universal right to dignity seems too simple to pull together the disparate elements of this divided nation, but it’s not. Dignity is what people want, on the left, on the right, and most importantly, in the vast, non-ideological middle.

Dignity is not negotiable. People will stand up for their dignity and once they’re on their feet, they’ll insist on justice.

Two hundred years of blood-soaked history have shown that there is no direct path from Liberty to Justice. But if we interpose a steppingstone, we can build a bridge to justice. The name of that stone is “Dignity.” By establishing the right to dignity, and then enacting legislation that protects everyone’s dignity on equal terms, we can deliver on this country’s founding promise of “liberty and justice for all.”

A dignitarian society pulls what’s best from the three broad strands of civic culture that have dominated politics since the French Revolution—Liberty, Equality, and Fraternity. The stranglehold that these ideals exert on the contemporary imagination is a major source of the incivility that infects our politics today.

Conservatives see themselves as Liberty’s defenders; progressives pride themselves as the champions of Equality. Both parties promise Fraternity, but neither delivers.

Dignity is more encompassing than Liberty, Equality, or Fraternity. It’s the missing link that restored will yield an electoral mandate that heralds an historic extension of “liberty and justice for all.”

The politics of dignity puts the “We” back in “We the People.” It spans the conservative-liberal divide. It closes the ideological fissures that separate libertarian, egalitarian, and communitarian philosophies, breaking the stalemate that has stalled the advance of justice since the 1960s.

A dignitarian society does not tolerate indignity—towards anyone. When this principle is translated into policy, it rules out acceptance of a permanent underclass. It disallows prejudice and discrimination toward all the groups that have rallied around the various flags of identity politics. It makes a woman’s right to choose and gays’ right to marry self-evident. It proclaims everyone’s right to a sustainable environment.

The disparate interest groups that make up the Democratic Party will not be able to unite until they have identified their common foe. That foe is not conservatives or conservatism. It is indignity.

What is the source of indignity? The precise and universal cause of indignity is the abuse of power. Make a list of the most distressing issues of recent years: corporate corruption, the Katrina catastrophe, sexual abuse by clergy, Abu Ghraib, domestic spying, persistent poverty, etc. Every one of them can be traced to an abuse of power by individuals entrusted with high rank.

However principled their cause, progressives can’t present themselves as the party of dignity so long as they reserve the right to treat their opposite numbers with indignity. Treating political opponents in a condescending manner is counterproductive and self-sabotaging. A great many of those who’ve been voting Republican feel that political elites, intellectuals, liberals, and the media look down on them. It’s a charge that sticks because there’s truth in it.

Crashing the Gate notes that progressive interest groups can and do pay employees less than conservative groups because they compensate with a moral premium. But when the coin of the progressive realm is moral superiority, the result is disdain for the very people progressives seek to represent, and this undercuts their message.

How would a society that prioritizes dignity differ from ones shaped by ideologies that accentuate liberty, equality, or fraternity? The difference is one of nuance, not opposition, for a dignitarian society combines the strengths of all three traditions.

A dignitarian society promotes individual freedom, but it tempers the uninhibited free market with institutions of social responsibility that insure that economic power does not confer unwarranted educational or political advantages. For example, you shouldn’t have to be rich to attend good schools, or command a fortune to stand for office.

A dignitarian society provides real equality of opportunity. In a dignitarian society, loss of social mobility, let alone division into master and servant classes, is unacceptable. There’s a way out of poverty in a dignitarian society. Everyone earns a living wage and has access to quality health care.

The politics of dignity sees democracy as a work in progress. Democracy’s next step – one that will enlarge liberty, deliver justice, and foster fraternity – is building a dignitarian society.

Dignity is an idea whose time has come. Under its flag, we can mobilize the energy not merely to win at the polls, but to win with a mandate to fulfill our nation’s promise – “Dignity For All.”